Plus occasional updates on Dezeen’s services and breaking news. Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. Our most popular newsletter, formerly known as Dezeen Weekly.
For the campaign, these were used to create a 60-second film that asks: "What does creative energy mean?" The rebrand also includes a series of playful illustrations, which will accompany notifications on the website. Collins chose Sharp Grotesk, which includes 250 different fonts, to offer the brand more versatility. "Colour can go from a standard Dropbox blue to 'whoa'."Īs well as the new logo and colour schemes, the visual identity includes a change in typography. "Our new system lets us pick the right amount of expressiveness for the situation," they added. "We communicate this visually by pairing contrasting colours, type, and imagery to show what's possible when we bring ideas together in unexpected ways." "Our new design system is built on the idea that extraordinary things happen when diverse minds come together," they said. "Whoever came up with this horrid icon colour update?" asked another user, while others shared images of flashing colours to express their dislike.Īccording to Dropbox creative director Aaron Robbs and vice president of design Nicholas Jitkoff, the redesign is intended to show that the Dropbox is "a living workspace that brings teams and ideas together".
0 kommentar(er)
